Custom Coffee Essay Example for Free

Custom Coffee EssayI believe Custom Coffee Chocolate mission is to establish a subtile caf where they and their customers could indulge their love of good coffee and fine chocolates. Bonnie and Stacy, recent college roommates, wanted a location that got a lot of foot traffic from shoppers and businesses. Their intrust was to target a place near the university because they knew and understood those customers well. The purpose of the cafe is to serve unique coffee blends and specialty chocolates, and the business plan included buy only fair trade coffee and chocolates made by a few local suppliers. SWOT ANALYSISStrengths Having a good location where mankind transportation is not a issue. The owners will be selling products that are considered to be good quality, near top of the line. Customers have the options of eating in or taking out their purchases. Weakness The shop is pretty crushed, and can only hold a certain amount of customers, and they will need more reinforceme nt to expand.Opportunity The opportunities are unlimited, expanding the menu to include baked chocolates, desserts, tea and other beverages. If the businesses continue to grow, Bonnie Stacy may be able to start a small franchise. Threats I dont detect any threats, unless a similar business moves in the same location.Bonnie Stacy are doing all the right things to get under ones skin their cafe affordable, and customer friendly. It is a nice place for friends and family to meet and chat while having a cup of coffee or reading the newspaper. Comfort is ever important to me, so I like the idea of them having comfortable seating. Putting up a website and blog page might be helpful to customers and capableness customers, for information and feedback. I dont believe that delivery would be a good thing right now, maybe in another sixer months.Great job Bonnie Stacy, you knew what you wanted and went for it. I wish you much success.