Competition in Energy Drinks, Sports Drinks, and Vitamin-Enhanced Beverages Essay Example for Free

Competition in Energy Drinks, Sports Drinks, and Vitamin-Enhanced Beverages EssayScientific point that some products are not healthy Effect people with heart arrhythmias and insomnia Mix with alcohol Relaxed Drink Niche abuse with prescription cough syrup As we look at this SWOT analysis of the alternative crapulence industry we notice that there are some opportunities that they have created and are adapted to use in the future. Consumers choices are changing from the standard soft drink to alternative beverages. The key is to be sustainable by building up these products.The master(prenominal) opportunity to help with sustainability is to build brandmark loyalty. Try building up the knowledge and uses of your brands will help you gain the skills needed to continue building the brand. porters five-forces model reveals that the overall alternative beverage industry attractiveness is high. Some beverage companies, such as PepsiCo and Coca-Cola, have mastered the art of bran d building in the alternativebeverage market and have been rewarded with rapid growth rates.The rising population of health conscious consumers is increasingly leaning towards alternative beverages that are believed to cover greater health benefits. The strongest competitive force, or most important to strategy formulation, is the threat of entry of new competitors. Competitive pressure from rival sellers is high in the alternative beverage industry. The number of brands competing in sports drinks, energy drinks, and vitamin-enhanced beverage segments of the alternative beverage industry continue to grow each year.Both large and grim vendors are launching new products and fighting for minimal retail shelf space. More and more consumers are moving away from traditional soft drinks to healthy alternative drinks. Demand is expected to grow worldwide as consumer purchasing power increases. Another strong competitive force is buyer bargaining power. thingmajig stores and grocery stor es have substantial leverage in negotiating pricing and slotting fees with alternative beverage producers due to the large quantity of their purchase.Newer brands are very vulnerable to buyer power because of limited space on store shelves. Top brands like Red Bull are almost always guaranteed space. This competitive force does not affect Coca-Cola or PepsiCo as much due to the variety of beverages the stores want to offer to the customer. As a result of this certain appeal, the two companies alternative beverage brands can almost always be found shelf space in grocery/convenience stores. Distributors, like restaurants, have less ability to transact for deep pricing discounts because of quantity limitations.