How do consumers engage with fashion, as a routine aspect of everyday Research Paper

How do consumers engage with demeanor, as a routine aspect of everyday life- while - Research Paper Exampleoduction and display of new and emerging port styles, innovative and engaging consumers and their selections, and the campaign to express the spirit of the times (Pink, 2001). Core in defining fashion is the interaction of fashion products, their scattering and the manner in which they are consumed. Several theories have been postulated to explain fashion, its momentum and influences on everyday life. close of these theories envisage the expanse and distribution of fashion as a doing or trickle from mavin level or aspect of life in society to another (Felski, 2000). This trickle is viewed as world diffused from the center to the edge in either a hierarchical or horizontal manner. These perceptions of fashion trickle led to the three theories of fashion the trickle-down, trickle-across, or trickle-up theories. In the trickle down theory, fashion movement is based on a hi erarchical society, which supports the upward movement of fashion among social strata (Felski, 2000). According to this theory, wad at the top of the societal strata are offered and accept a fashion styles and brands first. The style is then little by little accepted by those in lower strata. In other terms, this theory envisages a situation in which lower strata people seek to copy the affluence of upper strata people in society. Such consumers seek recognition and try to distance themselves from the lower cadre groups, where they actu whollyy belong.Those supporting the trickle-across theory feel that fashion runs horizontally among groups on the same social level. There is this little, if any lag time between the time of adoption by one group and another. In this theory, designers have prices for all the social levels. The reasons for which this theory is favorite(a) include promotional or advertising benefits to designers, manufacturers and retailers, rapid mass communicatio ns benefits and exposure of design to all fashion levels and sectors (Pink, 2001). In the trickle up theory, the newest of the