Sears Essentials :: essays research papers

I.Introductiona.Sears Essenials A new type of store from Sears.b. surmount who they are, what has been done, when new stores open and what stores are open now, locations, and the aim of these new stores.II.Whoa.Sears Essentials is a new store format that opened after the merger with K-Martb.Sears Essentials was before planned as stores in areas where there was no competition, but whitethorn be expanding into areas with high levels of competitionIII.Whata.These stores are a combination ofi. buttery itemsii.Appareliii.Toolsiv.House Waresv.Sporting Goodsvi.Toysvii.Lawn & Gardenviii.Appliancesix.Mediax.Electronicsxi.Optometry, Pharmacy, Auto Repairb.to begin with planned to have 25 stores opening, but will be expanding into 47 by the end of the calendar year.c.Aimed to compete with Target and Wal-Martd.Provides many items at a lower price than is available in the Sears Grand locationse.Off-Mall locations designed to get into areas that are not generally near a kernelf.Combines the S ears name with the single-floor, clean and bright layout of K-mart. IV.Whena.Store openings have already begun. With everyplace 26 open stores, 12 more opening in howling(a), and 9 more scheduled to open in October, this is a quickly exploitation chain.b.In the Florida areas, there are 3 stores opening in August and 1 in Octoberi.Clearwater (Open)ii. western Palm Beach (Open)iii.Deland (Open)iv.Cape coral (Opens in October)V.Wherea.3020 Se Federal Hwy, Stuart, FL 34997b.1363 NW St Lucie W B, Port St. Lucie, FL 34986c.hundred and one E International Speedway Blvd, Deland, FL 32724d.2130 Gulf to Bay Blvd., Clearwater, FL 33765e.4717 S. Florida Avenue, Lakeland, FL 33813f.2310 Del Prado Blvd South, Cape Coral, FL 33990 (Opening Late October)g.5750 NW 183rd St, Hialeah, FL 33015h.15201 N Cleveland, Suite 1500, North Fort Myers, FL 33903i.4560 Forest Hill Blvd, West Palm Beach, FL 33415j.9500 9th St N, St. Petersburg, FL 33702VI.Whya.Sears and Kmart have both been losing market share s and in several(prenominal) years will go away without changes to their structures. b.Sears Essentials, as a combination of Sears and Kmart, offers an opportunity for them to compete on the level of Walmart and Target.