Agora Company Essay

Bangladesh entered the supermarket era on August 24, 2001 with Rahim afrooz Superstores Ltd. initiation agora, a retail chain superstore in Bangladesh, introducing a new air to shop. The company has already opened four outlets Rifles Square, Gulshan Alocus, Maghbazar and Mirpur Zoo Road in Dhaka and many more are in progress in Chittagong and former(a) cities of the country. The superstores are open from 9 am to 8 pm e very(prenominal) day. Rush of customers is experienced in the morning and evening. Most of the employees of square are young and well-educated, some with Masters and MBA degrees. square superstores are presently focused in food retailing, ranging from a wide variety of juvenile vegetable, fruits, meat and fish to grocery, bakery, dairy, personal and house hurl products. agora provides its customers with guaranteed quality and freshness. It carries more than 30,000 varieties of products and has plans to expand its product portfolio to carry separate consorts of consumer products in the coming course of instructions.It aims at building a chain of more than 40 superstores by year 2010.Other supermarket brands have since emerged but public square waits to be the leader and trendsetter. agora has been the venue of launching of Thai products, which have by now fetch commonplace. Californian apples were launched here as have been Agora buys products direct from the growers, which benefits the latter as well as the customers. The products are procured under the direct supervision of its authoriseds who keep an eye on strict procurement and marketing standards. Products on the shelves are regularly monitored for resultant dates. Australias red apples, and crystal products from France were unveiled here. Unilever chose to launch LOreal range of cosmetics at Agora superstores. The big-sized Boroi so common in the market was launched here. deep the scientist behind the cultivation of Strawberry in Bangladesh launched the delicious fruit at Agora.Over 8 million have purchased products at Agora since the inauguration of Agoras fist superstore, with 2,000 customers using the Agoras every day on an average. Rifles Square and Gulshans upper markets pull more crowd than the another(prenominal) two. Customers prefer using both cash and credit cards. Agora ceaselessly launches attractive promotions like Bazimat, nourish Week or Super Value Offer or Diamond Ring Offer. The promoter of the Agora project, Rahim afrooz, is superstar of the most respected companies in Bangladesh manufacturing and marketing stored power systems for the automotive industry. all told of Rahimafroozs activities are in the go sector, focusing on consumers, an official of Agoras operating company Rahim afrooz Superstores Ltd., said. The Agora project was a ground-breaking project that underlines the potential for harnessing the latent market in Bangladesh, said an executive of a leading corporate house adding, they have produced a service s allying of international standardAgora is the sizeablest retail superstore in Bangladesh.Agoras interior is similar to most supermarkets in design and layout collectible to trends in marketing. It produce tends to be near the entrance of the store. Various kinds of products and function are sold (at least 2500 products and services). Milk, bread, and other essential items are fixed in the rear and other out of the way places. This is purposely through with(p) to ensure maximum time spent in the store, strolling past other items and capitalizing on impulse buying. The front of the store or Front-End is where one great power find bode of sale machines or cash registers.Agora has plans to go for self-checkout devices in their stores in an attempt to reduce labor costs as well as bringing complete customer satisfaction. Understanding the historic context from which some of todays organizational structures have demonstrable helps to explain why some structures is the way they ar e but Agora using a structured which is more horizontally capitalizing on the innovativeness of their employees. dissever of the reason, as this section discusses, is that organizational structure of Agora that has a sure inertia  the idea borrowedfrom physics and chemistry that something in motion tends to continue on that same path.Because of this unique management process they have become the leading superstore in theBangladesh.The managers of Agora have to make decisions as they soften an organizational structure,although they may not be explicitly aware of these decisions. Agora is synonymous with marketat low prices and name brand quality products. The company undercoat of achiever and foundationscannot be credited to the current management. Agora formula for success simply put is theirrelationship with customers, employees, and technology that assists in forming relationships withtheir suppliers places Agora as the confidential information discount retailer, history -development, and Growth SamAgora to become the top discount retailer matched Advantage of AgoraAgora marks a turning point in the concept of retailing in Bangladesh. From the very beginning of its doing since 2001, the super-market chain store has put the convenience of its target consumers the middle and high middle class, foremost in devising its marketing strategies. Agora attempts to entertain an image and atmosphere that is consistent with its pledge for quality and customer satisfaction. The stores get hold of very large premises at expensive areas of the city and offer a wide assortment of food stuffs, daily house hold items and durables that would mostly appeal to its target population, Unlike, many such large stores, Agora tries to remain ahead of its competitors by sponsoring innovation of local innovations.Agora advertises through newspapers and billboards a very selective approach as it does not target the mass but mostly those living in completion proximity to the store. The logo Agora- in English-points to the importance of the image factor, which is most-valuable to their promotional strategy adequate car parking space for over-crowding free shopping Air-conditioning and childs play area and other amenities, are provided to increase the comfort of shopping. Although Agora is at a very early stage in its life, the management is at present next a very cautious marketing strategy. The overall 10% annual sales growth offer a reflection to the potential of Agora to attain its long term objectives of becoming the market leader in the retail industry. Near future sustainability of the competitive advantageAgora is soon charging maximum retail price that is given to it by its suppliers. The prices are congruous with that of the rest of the market. However, the management has plans to offer prices lower than the ones offered by the competitors in the market.