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WAL-MART Executive Summary: Wal-M dodge Stores Inc. is the largest retail company in the unite States and has been ranked number one on the slew viosterol Index by Fortune Magazine. Wal-Mart has four separate to their bodied outline. 1. Dominance in the Retail Market 2. expanding upon in the U.S. and worldwide Markets 3. Creation of Positive Brand and telephoner Recognition 4. Branch out into New Sectors of Retail Wal-Marts world personal backing strategy essential wreak in order to gain success with its polity goals. Its public affairs strategy enables the company to move into early(a) sectors of the marketplace and expand into abroad countries. Wal-Marts has mastered the art of implementing their public affairs strategy in conjunction with its corporate strategy. I belief that in that respect are a few areas that Wal-Mart can adjust, such as, unionizing its employees. unluckily Wal-Mart is opposed to this idea; however, I feel that itll help the e mployees work better cohesively. In my opinion, Wal-Mart need to clarify their reasons for their opposition to unionization. The public affairs strategy must also address the invalidating feelings brought upon by some groups who feel that Wal-Mart is encroaching into far in addition many other sectors retail than it should.

These concerns must be turn to if Wal-Mart is to remain at the elucidate of the Fortune 500 and enchant continued success. I. A. Synopsis: Wal-Mart. 3,500 stores worldwide, with everywhere 1,000 outside the United States. $220 trillion in annual sales, more than tha n Sears, Kmart, Target, and J.C. Penney comb! ined (Kotler, 442). As the merely discount retailer to take away Fortunes ?100 beaver Companies to Work For? for four of the last quint years (Kotler, 443), how did Wal-Marts business model become so boffo? Product: Everything, well just about everything Wal-Mart prides itself of carrying a broad comely selection to make it the supreme one stop shop. slice they do carry tobacco plant and firearms, they have strict policy...If you lack to get a total essay, order it on our website: OrderCustomPaper.com

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