Service Marketing

Introduction to advantages market Session 1 ? programme schedules ? Total attach and credits ? Break-up of total subject attach Course impart 40% { soul assignment 40%.} ? Examination system- 60% ? Moodle ? Rules within the carve up Discipline, mobile ? Other issues Plagiarism, copying, deadline violations ? How to teaching and prepare for the examination. Points to be interpreted note of: Introduction to work ? What are gains? ? Why dishs merchandising? ? Service and technology ? Characteristics of services compared to goods ? Services marketing mix ? Staying cogitate on the customer Examples of service industries ? Healthcare ? Hospital, medical practice, dentistry, shop center care ? Professional Services ? Accounting, legal, architectural ? fiscal Services ? Banking, investment advising, insurance ? Hospitality ? Restaurant, hotel/motel, bed & eat ? move resort, rafting Examples of service industries (continued) ?Travel ? Airli ne, travel agency, theme third estate ?Others ? Hair styling, pest control, plumbing, lawn maintenance, advise services, health club, interior frame Figure 1.

2 Tangibility spectrum Salt ? lenient Drinks ? Detergents ? Automobiles ? Cosmetics ? Fast-food outlets ? nonphysical Dominant Tangible Dominant ? Fast-food outlets Advertising agencies Airlines Investment precaution Consulting Teaching ? ? ? ? ? % of gross domestic product attributable to service 2006 Why study Services Marketing? ?Service-based economies ?Service as a business imperative in manufacturing and IT ?D eregulated industries and professional servi! ce needs ?Services marketing is distinguishable ?Service equals mesh ?Service and technology How technology has influenced the development of services ?Provided the potentiality for new service offerings ?Offering new ways to slope service ?Enabling customers and employees ?Extending the global reach of services ?The profits is a service ?The paradoxes and dark side of...If you want to cut across a full essay, order it on our website: OrderCustomPaper.com

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