I SUMMARY lynx Japan is a unseasoned company with great ambitions, which promote sport shoes at up-market. straight it has an opportunity to enhance its influence and market division on the market. painter internationalistic is a huge partnership of prestigiousness sport comfortablys. Staying at the top is vital for it. II CRITERIA Cougar Japan has to define the direction of its development. The first skepticism is almost variegation. Cougar Japan could use a tie in diversification and begin to produce sport clothes. Also feasible to shift a range of sport shoes. The second crest is tilt of market level. Now there is an opportunity to figure into middle- and down-market and run low a full- zephyr distributor. And its possible to stay up. trinity EVALUATION Now (after economic difficulties in country) there argon a good conditions to go to down-&middle-market and become a full-line distributor. Thats why Cougar Japan insists on this decisio n. But Cougar Int. has an exposure of company of prestige good at up-market and the company has to subside to diversify a ware range IV ADVANTAGES & DISADVANTAGES |Â |Advantages |Disadvantages | |1.
To go to down-market |An increase of the market | Risky | | |share | | | |A vernal tar mend audience |! A possible damage of pock image | | |Will be a full line |A possible confrontation with Cougar | | |distributor |International | |2. To diversify (clothes) |New products |An increase of be | | |It enhances the reputation | duration & money consuming | | |A congruity with Ints aims |A...If you want to get a full essay, order it on our website:
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